Immerse MTL is an immersive live music concert that extends beyond the traditional 2D virtual concert to create a more dynamic experience for fans. It strives to be one of the first events to make VR technology accessible to emerging artists in Montreal. The concert, which will be taking place on August 28, 2021, at Petit Campus, will be hybrid; with a limited in-person component, and a virtual one that will allow spectators to dive into an immersive cyberspace with a VR headset from their homes. The show can also be watched without the headset.
Virtual reality refers to a computer-generated simulation in which a person can interact with an artificial three-dimensional environment. It allows one to step into the venue and experience the performance as if they are right there in the front row – all while remaining safely at home or even while viewing from another country. Although a VR headset creates the most immersive experience, viewers can also explore the footage in VR180 view from different angles on their smartphone or computer.
The show will feature Montreal pop-rock singer/songwriter Neomi, an artist with a way with words and emotions, that will surely take the crowd, in-person and at home, through a journey. Neomi and her band are supported by Hip Hop artist KMax, another Canadian talent.
This event was made possible thanks to the support of the Canadian Live Music Association, FACTOR Canada and SOCAN Foundation. It is sponsored by Long & McQuade, Dreamstate Entertainment Group and Black Rose Records.
The event will take place at Petit Campus (57 Prince Arthur Est, Montreal), on Saturday, August 28 at 8:30 PM ET.
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