Joe Rocca, the founding member of the hip-hop group Dead Obies, has re-emerged on the music scene with a double single, “Focus” / “21 Grammes”, marking his first major release since his 2017 debut solo album, French Kiss. This new offering presents a striking duality in Rocca’s artistic evolution, contrasting the sensuality of synth-funk with the raw introspection of rap.
The first track, “Focus”, delves into an 80s-style funk realm, echoing the vibes of classic groups like Shalamar and The Whispers. This track sees Rocca collaborating with noted figures in the music industry: Dr. Mad, a renowned funk beatmaker and co-founder of Voyage Funktastique; producer and multi-instrumentalist Félix Petit; and keyboardist Jean-Michel Frédéric. The ensemble is completed by vocal contributions from Nadia ‘Hawa B’ Baldé and Judith Little, adding layers to the track’s vibrant and retro feel.
In stark contrast, “21 Grammes” displays Rocca’s proficiency in rap, honed over fifteen years. The track features introspective lyrics woven into an atmospheric beat, offering a glimpse into the artist’s personal journey and creative process. Accompanying the release, a music video directed by Étienne Lacelle, presents Rocca in a more intimate setting – his family’s land in Beauce, QC. This visual component underscores the personal and stylistically grounded nature of the track.
Watch the video below:
The double single, now available on various music services, provides a showcase of Joe Rocca’s versatility. Over the past few years, Rocca has refined his skills and explored the depths of his lyrical themes, focusing on introspection and emotional expression. This period of artistic growth is evident in the contrasting styles of “Focus” and “21 Grammes”.
Rocca’s return is marked by collaborations with a range of producers and musicians, including Félix Petit (known for his work with Les Louanges, Hubert Lenoir), Jean-Michel Frédéric (Dominique Fils-Aimé, Loud, KNLO), and Worry (Greg Beaudin, Yuki Dreams Again). These collaborations highlight Rocca’s ability to bridge various genres, including pop, rap, funk, soul, and R&B. His experience with Dead Obies and the maturity reflected in his solo work underpin the authenticity and humility in his exploration of themes like love, relationships, and self-reflection.
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