After spending a year exploring sunnier, pop-oriented territory on It’s Always Sunny in Glendale, Zach Zoya is heading back to R&B. “Keep Tryin’,” the first single from his upcoming project MISSTAPE 2, reunites the Rouyn-Noranda singer with Montreal producer High Klassified for their second full collaboration. With the full project due in 2026, the track finds Zoya leaning into the soulful vulnerability that first put him on the map, a deliberate shift after his Californian detour.
“Keep Tryin'” explores the messy terrain of modern romance with the kind of honesty that’s become Zoya’s calling card. Attraction, tension, the difficulty of letting go, the song captures what love looks like in 2025: equal parts desire, confusion, and fragile hope. Lines like “Weren’t supposed to fold / Weren’t supposed to try / Weren’t supposed to lie for this” land with the sting of real experience, not manufactured sentiment. High Klassified’s production, layered and atmospheric as ever, gives Zoya room to stretch across the track’s reflective mood.
Zoya’s career trajectory has been anything but conventional. The first Anglophone artist signed to the Francophone label 7ième Ciel, he has racked up ADISQ nominations, spawned Top 40 radio hits like “Start Over” (featuring Benny Adam), and collected honours from the Dynastie Gala and SOCAN Foundation. His 2022 EP, No Love Is Ever Wasted, pulled in millions of streams, proving that his blend of soul, pop, and melodic rap resonates well beyond Quebec’s borders.
High Klassified, meanwhile, has become one of Montreal’s most sought-after producers, working from his Laval base while logging sessions in Los Angeles, Paris, Seoul, and beyond. His credits include collaborations with The Weeknd, Future, Damso, and Metro Boomin. His sound, marked by intricate percussion and celestial melodies, has earned him multi-platinum status and a reputation for pushing modern production into uncharted territory. MISSTAPE 2 will be his second full project with Zoya, following their earlier work together.
With “Keep Tryin’,” Zoya isn’t chasing trends. He’s circling back to the genre that shaped him, older and wiser, with a story worth telling.
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