The Weeknd has revealed the cover art for his upcoming album, Hurry Up Tomorrow, and opened pre-orders for both vinyl and CD formats. The announcement coincides with his one-night-only concert in São Paulo, Brazil, where he also launched a limited-edition XO merch collection. A portion of the proceeds from this collection will go to the BrazilFoundation’s Brazilian Soul Fund, which supports communities impacted by natural disasters and economic hardships, particularly those in southern Brazil affected by recent floods.
The São Paulo-exclusive merch drop includes 17 pieces, ranging from t-shirts and hoodies to hats, all with nods to the Brazilian flag. The collection can only be purchased at the concert and through limited online availability. This release was teased earlier in the week on XO’s Instagram, with Canadian artist Chxrry22 and Brazilian model Nalu showcasing the collection in a São Paulo-based photoshoot.
The São Paulo concert marked the first time The Weeknd revealed production elements unique to this show. Over 70,000 fans attended the event at Estádio Morumbi, where surprise performances by Playboi Carti and Brazilian pop star Anitta added to the excitement. The night concluded with 150 drones spelling out the title Hurry Up Tomorrow in the sky, leaving fans buzzing about the highly anticipated album.
As part of his ongoing philanthropic efforts, The Weeknd, who also serves as a United Nations World Food Programme Goodwill Ambassador, has pledged funds from the São Paulo show to the XO Humanitarian Fund. The initiative aims to support the global hunger crisis, with $1 from each ticket sold going toward the cause.
The album Hurry Up Tomorrow will serve as the final chapter in a trilogy that began with After Hours in 2020 and continued with Dawn FM in 2022, solidifying The Weeknd’s place as a defining voice in contemporary pop and R&B.
Photo Credit: Wagner Meier and Pedro Viela / Getty Images
