M For MTL returns this week

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It’s that time of year when all the eyes of music industry professionals – local, national and international – turn to the city for the landmark M for Montreal event, which returns for its 16th edition from November 17 to 20!

In addition to highlighting the talents of the Quebec and Canadian music scene through its Official Selection and its showcases offered to the pros, M for Montreal also opens the dialogue to reflect on several issues facing the industry.

The event also offers a festival open to the public, under the banner of M for Marathon, which comes back to life this year in various venues in Montreal.

Artists due to perform this year include Naya Ali, Backxwash, Mauvey, Robert Robert, Sophia Bel and Beach Body.

A dozen panels, technological presentations and workshops will be held in-person from November 17 to 20, at the Phi CentrePlace des ArtsClub SodaLe Ministère and La Société des Arts Technologiques, where M will be based. Held under three banners, WTF for What’s the Future, Music & Technology, and Empowering Independence, the discussions will focus on answering the questions of an industry that has been badly bruised by the global health crisis and transformed by recent social, economic, and environmental upheaval.

CMRRA 101 – Digital Licensing, TikTok and Collecting Internationally
Presented by CMRRA
EMPOWERING INDEPENDENCE – Unity Is Strength: The MERLIN Model
Presented in collaboration with Les rendez-vous ADISQ
With Shannon Bradley (MERLIN), Jannette Berrios (Symphonic Distribution), Justin West (Secret City Records)

WTF POUR WHAT’S THE FUTURE — Yesterday’s Papers
With Laura Studarus (BBC, Vice), Rachel Brodsky (Stereogum, Paste), Laina Dawes (NPR), Ilana Kaplan (Rolling Stones, NY Times) and Hilary Saunders (No Depression)

WTF POUR WHAT’S THE FUTURE — All Tomorrow’s Parties: The future(s) of festivals
With Louis Bellavance (Festival d’été de Québec), Evelyne Côté (Evenko) and Erika Elliott (SummerStage) and Jen Lyon (NYIVA)

MUSIC & TECHNOLOGY – ASTERIA : A Musical Journey in Virtual Reality 
Presented in collaboration with La Place des Arts and La maison fauve

MUSIC & TECHNOLOGY – It’s a New World: Enter the Crypto Music
With Matthieu Dugal (ICI Première), Bill Burns (WDB Advisors), Dennis Kastrup (Wicked Artists) and Michelle Munson (Eluv.io)

MUSIC & TECHNOLOGY – Machines of Creation
Presented in collaboration with Phi Centre

EMPOWERING INDEPENDENCE – Preserving the Ecosystem of Independent Venues and Promoters
Presented in collaboration with: Santa Teresa with Rev. Moose (NIVA, Marauder), Adam Hartke (WAVE), Shahida Mausi (Aretha Franklin Amphitheatre) et Jon Weisz (Les SMAQ).

In addition, in order to promote exchanges, the M for Mixer networking sessions will return, as will The Supervision Department, an event that brings together some of the most important international music supervisors. More than 60 professionals from 10 countries outside of Canada will participate in M for Montreal thanks to the contribution of the co-programming partners of the professional component of M: Marauder (USA), Erased Tapes (UK), Factory 92 (Germany) and Ensemble Concerts (Europe).

SHOWCASES From November 17 to 19, accredited professionals will be able to attend live showcases by AnachnidBeach Body (SK), Gaspard EdenGhost Woman (AB), Gus EnglehornHippie HourrahHologrammeJaywood (MB), Julien SagotLaurence-AnneMagi MerlinMauvey (BC), Naya AliP’tit Belliveau, Robert RobertSophia BelWares (AB), Zoon (ON) and Lumière.

The staged performances of BackxwashBleu NuitChoses SauvagesNate HusserPure CarrièreSkiifall, SLM et Yoo Doo Right will be screened as part of the signature audio-visual showcase The Mothership, produced in collaboration with Parce Que Films and Pestacle. Also added to this list is the Korean band Drunken Boys And Girls Choir part of the International Selection thanks to Kocca’s involvement.

Finally, the traditional Hangover Brunch, presented by Music PEI in collaboration with Music NB and Music Nova Scotia, will feature an early morning line-up of artists including Hailey MacIsaac (PEI), C. Ruth (PEI), Motherhood (NB) and Century Egg (NS).

M FOR MARATHON M for Montreal is also unveiling a brand new festival offering under the M for Marathon banner, presented by SiriusXM. Montreal music fans will be treated to a jam-packed pop, rock and hip-hop program.

On November 17th at the SAT, the general public will be able to attend the showcases of four of the hottest local artists of the moment: Robert Robert, Sophia Bel, Laurence-Anne and Hologramme.

On November 19th at Club Soda, an evening presented by SiriusXM, Joy Ride Records and M for Montreal, in collaboration with Rhum Rosemont, will be held, featuring Joy Ride Records artists and already promising to be one of the musical events of the year, since it will gather on stage the collective 5Sang14, 20some, D4vid Lee, Connaisseur Ticaso, Cruzito, Imposs, JordyBoy, Karma, Loud, Lova, MikeZup, Ragers, Randy, Rymz, Shash’U, Tai, White-B et YNG LGNDZ.

Happening at La SAT on the same night, Naya Ali will bring to life her second album Godspeed: Elevated in an evening presented by Santa Teresa. Manitoba’s Jaywood (Captured Tracks) and Vancouver’s R&B sensation Mauvey will be opening the night.

Presented by M and various partners of the industry, Groover Obsessions, Mothland, Lisbon Lux Records, Ensemble Concerts, Heavy Trip, Hot Tramp et Blue Skie Turns Black, Bibi Club, Bodywash, Crabe, Étienne Dufresne, Fleece, Fuck Toute, Janette King, Jason Sharp, the Chilians La Julia Smith, Lysandre, Magi Merlin, Mèto, New Bleach, Paupière, $and, Steveson, Zoon and many others will be performing at Turbo Haüs, L’Esco, La Sala Rossa, Phi Centre, Le Belmont, and Bar Le Ritz.

BUY YOUR LATE-BIRD PRO-BADGES NOW

PRO hybrid (Late-Bird) badges, giving access to the M for Montreal panel and showcases, are on sale via lepointdevente.com right here.

All details and ticketing links for each event are available online at mpourmontreal.com.

>> The complete program is available on the website: https://mpourmontreal.com/programmation-2021/

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